Privacy Policy — Lytoria

Last updated: October 2026

LYTORIA is committed to protecting the privacy of its users' personal data. This privacy policy explains how we collect, use, and protect your personal information.

1. Data controller

LYTORIA Bd Moulay Ismaïl, Casablanca 20000, Morocco Email: dpo@lytoria.com Phone: +212 7 08 00 77 18

2. Data collected

We collect the following data:

Identification data: last name, first name, email, phone
Professional data: company name, job title
Connection data: IP address, login logs
Browsing data: pages viewed, visit duration
Data you voluntarily provide: messages, quote requests

3. Purposes of processing

Your data is collected to:

Respond to your contact and quote requests
Manage the client relationship
Improve our services and our website
Meet our legal obligations
Send marketing communications (with your consent)

4. Legal basis for processing

Processing of your personal data is based on: • Your consent (for marketing communications) • Performance of a contract or pre-contractual measures • Our legitimate interest (improvement of our services) • Compliance with legal obligations

5. Data recipients

Your data may be shared with: • Our authorized internal teams • Our technical providers (hosting, emailing) • Competent authorities if required by law We never sell your personal data to third parties.

6. Retention periods

Your data is retained as follows: • Client data: duration of the business relationship + 3 years • Prospect data: 3 years after the last contact • Cookies: 13 months maximum • Connection data: 1 year

7. Data security

We implement appropriate technical and organizational measures to protect your personal data against destruction, loss, alteration, unauthorized disclosure, or unauthorized access.

8. Your rights

In accordance with GDPR, you have the following rights:

Right of access: obtain confirmation that your data is being processed and receive a copy
Right to rectification: correct your data if inaccurate
Right to erasure: request the deletion of your data
Right to restriction: limit the processing of your data
Right to portability: receive your data in a structured format
Right to object: object to the processing of your data
Withdrawal of consent: withdraw your consent at any time

To exercise these rights, contact us at: dpo@lytoria.com

9. Cookies

Our site uses cookies to: • Ensure the site functions properly • Analyze site usage (Google Analytics) • Personalize your experience You can manage your cookie preferences via your browser settings.

10. International transfers

Your data may be transferred to servers located outside the European Union. In such cases, we ensure that appropriate safeguards are in place (standard contractual clauses, Privacy Shield, etc.).

11. Complaints

If you believe the processing of your personal data violates applicable regulations, you have the right to file a complaint: In Morocco — CNDP (Commission Nationale de contrôle de la Protection des Données à caractère Personnel) Website: www.cndp.ma In Europe — CNIL (Commission Nationale de l'Informatique et des Libertés) Website: www.cnil.fr

12. Amendments

We reserve the right to amend this privacy policy at any time. Changes take effect as soon as they are published on the site. We encourage you to review this page regularly.

13. Contact

For any question about this privacy policy or the processing of your personal data, contact our Data Protection Officer: Email: dpo@lytoria.com Phone: +212 7 08 00 77 18 Address: LYTORIA - DPO, Bd Moulay Ismaïl, Casablanca 20000, Morocco