Distribution & export
Marrakech Flavour
Online store selling Moroccan products to the British market.
Context.
Selling Moroccan products to British customers raises problems that do not arise in domestic online commerce: prices displayed in a foreign currency, shipping costs that depend on actual weight, post-Brexit customs obligations, and the service expectations of a clientele used to high delivery standards.
The commercial constraint was credibility. A brand selling internationally from Morocco has to remove doubt immediately about its ability to deliver, to refund and to respond — otherwise the basket is never completed, whatever the quality of the product.
Delivered scope.
- 01Product catalogue with variants, weights and shipping constraints
- 02Local-currency pricing and shipping costs calculated on actual weight
- 03Checkout and payment collection adapted to the British market
- 04Order tracking and customer-side returns handling
The work was as much about logistics as about the interface. Shipping costs calculated on actual weight rather than flat rates removed orders sold at a loss, and showing delivery times and return conditions from the product page onwards handled the objection before it formed. The whole was built for an English-speaking clientele, with performance sustained from Europe.
What it changed.
A direct sales channel into an export market, without marketplace intermediation
Shipping charges aligned with real cost, order by order
An owned customer base that can be worked commercially
Some information is deliberately omitted at the client's request.
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